Event Details
- Workshop
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This event has been completed
Entering a Foreign Market - October 09, 2014 - October 10, 2014
- Copenhagen
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Copenhagen, Denmark
- Introduction
- The objective of this 2-day “Entering a Foreign Market” workshop is to give software executives a toolset and the opportunity to review and discuss the issues related to penetrating international markets and grow global market share.
The workshop will introduce fundamental business development frameworks such as Osterwalder’s Business Model canvas, the Customer Value Proposition, the Ideal Customer Profile, the Value Chain, the AIDA process, the Ideal Market Profile, the Market Assessment, Bootstrapping approaches, organizational and capital planning.
The workshop will show how these frameworks can be applied to real life situations reducing the time to revenue in a new market as well as increasing the predictability of the endeavour. - Useful Links
- Reference link 1
- About Organiser
- TBK Consult
- E: ecr@tbkconsult.com
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