Marketing Excellence Japan is Asia’s largest pharma marketing event. Now in its 8th year, the conference aims to define marketing standards, effective marketing methods, showcasing a variety of case studies and ways in which we can truly listen to the customer.

Key topics of Marketing Excellence Japan 2015:

Creating a successful multichannel marketing strategy to meet clients’ real needs.: Encourage better customer engagement by taking a balanced research approach to gaining customer insight. Learn to master the basics of multi-channel marketing through case studies.

Effective measurement and ROI to understand the optimal allocation of marketing resources: Better communicate your messages to doctors by strengthening your closed-loop marketing (CLM), MR activity and owned media use.

Explore the future of Marketing Excellence:  Effective resource management across your key marketing points: Launch excellence, product life cycle management and marketing communications.

Patient-centric approach leading to differentiation with competitors: Improve engagement by successfully monitoring social media to understand  your customers’ true opinions and quickly deliver the right information through the right channels.