In order to ensure you meet this challenge, in 2015, eyeforpharma will bring several existing efforts together to form Europe's finest and largest gathering of payers, patients, providers and pharma industry experts, who'll demonstrate how you can equip your entire organisation to get the best outcomes for all your stakeholders.

Here's why Market Access & Pricing Excellence 2015 is Europe's most comprehensive market access summit: 

The most ambitious and forward-thinking agenda yet

40+ expert speakers including Sanofi, Roche, Bayer, Pfizer, Novartis, Astellas, NICE, HAS, and EFPIA

3 individual tracks: Operational Excellence, HTA & Policy Forum, Real World Evidence 2015

12+ hours of face-to-face networking with peers, payers, patients and providers