The growing demand for surfactants in the Middle East and emerging markets is rejiggering formulators and suppliers to keep-up with pace and trends shaping the industry. While synthetics continue to dominate, the emergence of bio-based surfactants, gentle formulation and safer ingredients are key factors innovating the industry. Growing consumerism in emerging markets like Indonesia, India and Africa also presents greater opportunities and spurring growth in the home and personal care segments.

5th Emerging HPC Surfactants Market spotlights on:

Global surfactants trends and growth by region and segment                                       

Feedstock Outlook: LAB, EO & Oleochemicals

Understanding the 'Halal' Implication in the Cosmetics & Personal Care Sector

Rising consumerism, retail habits and consumption in the HPC markets

Loreal's perspective on Turkey's cosmetics outlook in tandem with matured markets

Regional end users outlook on changing product requirement for detergent and laundry care

Emerging personal care market analysis: Indonesia, Africa, India & Saudi Arabia

Value proposition of using enzymes and the dilemma of more enzymes vs. more surfactants?

Water-soluble polymer innovations to complement surfactants in hygiene solution

Regional end-users perspectives: Albatha Home & Personal Care Group, Martha Tilaar Group & Ecotrail Personal Care.

And more!