The fair opens the door to significant business opportunities for footwear manufacturers from Italy and other European countries, as it is the place where leading fashion and footwear retailers from Germany, Austria, Switzerland and northern European nations traditionally gather to order the most stylish and best-selling shoes and bags for the upcoming season.

During the Moda Made in Italy the approximately 100 permanent tenants, showcasing some 230 brands, also open their showrooms to the trade visitors.