This congress will bring together digital marketing decision makers and specialists from automotive companies and dealerships from across Europe to share best practices for understanding the trends and overcoming the challenges that they are facing in their daily tasks of generating and closing sales, and enhancing ROI.

This is the only digital marketing event designed specifically for the automotive industry in Europe, where speakers will be taking you on a journey examining solutions at every stage of the campaign planning, from customers' buying behaviour and psychological motivations to the importance of having targeted data, to planning an optimal campaign that implements successful strategies - to ultimately ensure you convert your leads into sales.

Key Topics Being Covered Include:

Planning an optimal campaign

Data and lead generation, data management and digital CRM systems

Mobile, tablets and cross device marketing strategies

Best practices to promote your product through digital content and performance marketing

Creating your persona on social media

Programmatic marketing, remarketing and programmatic buying strategies

New and emerging trendsplanning an optimal campaign

Data and lead generation, data management and digital crm systems

Mobile, tablets and cross device marketing strategies

Best practices to promote your product through digital content and performance marketing

Creating your persona on social media

Programmatic marketing, remarketing and programmatic buying strategies

New and emerging trends