This Forum will focus on real-world solutions to each of the critical challenges. Our agenda will deliver outcome-oriented analysis and advice, driven by Forrester’s best research and detailed in case studies from industry leaders. You will leave this event knowing how to:

Create the right sales enablement vision and charter that will support revenue acceleration across, as well as between, the mix of marketing and sales channels.

Understand the new role of your direct sales force and be able to hire, train, and develop salespeople aligned to the channel preferences of empowered buyers.

Convey your enterprise’s vision in context to each specific buyer and help buyers connect the dots between their needs and capabilities.