The annual event in Asia has been well-received among professionals from funeral home, cemeteries and crematoriums since its launch in 2008. It is an international gathering for 'Networking, Sharing and Learning', featuring expo, conferences and tours.

In the expo, exhibitors from around the world showcased the latest quality products, equipment, tools, services and technology. They include: caskets, urns, tombstones, monuments, keepsake, disaster pouches, human remain bags, pathological and hospital supplies, pet funeral products, handicrafts, cremation equipment, cold storage equipment, morgue equipment, apparel, repatriation services, cemetery services, pre-planning, legal consulting services and more.