The 2nd Point of Care Marketing Congress will delve into emerging and innovative marketing strategies currently utilized by pharmaceutical, biotechnology and medical device companies at the point of care.

Participants will learn best practices, methods, training and benchmarking to develop and boost Point of Care marketing campaigns in order to reach patients and healthcare providers where they spend most of their time gathering information: at the Point of Care. By utilizing the industry’s most effective communication channel, companies will see an increase in ROI, maintain a competitive advantage, expand patient engagement and raise brand awareness.

Top Five Reasons to Attend

Increase ROI by using the industry’s most effective communication channel

Learn tactics to maintain a competitive advantage with Point of Care marketing

Maximize physician and patient interactions by capitalizing EMR market opportunities

Improve relationships with healthcare practitioners and patients to increase brand loyalty

Employ Internet resources and telemedicine to empower patients and caregivers to engage in their own healthcare to produce better patient outcomes