Event Details
- Conference
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This event has been completed
7th Annual Digital Pharma Europe - May 12, 2015 - May 14, 2015
- Merck Serono S.p.A
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Rome, Italy
- Introduction
- Digital Pharma Europe is officially the largest and most-attended forum specifically focused on exploring the very latest in digital, social and mobile marketing innovations for the life science industry. In addition, it is the ONLY conference to be held at a prestigious pharmaceutical headquarters on an annual basis. By gathering with more than 300 life science industry marketers, you will learn how to overcome the challenges that arise from this constantly evolving digital marketing world.
Conference attendees leave this event with the knowledge needed to:
Bridge the gap between data-driven marketing and truly integrated multichannel marketing, helping marketers evolve toward being more quantitative
Analyse alternative views of cross-channel marketing versus multichannel marketing to determine REAL KPI
Develop programmes to work with business change management processes, with a particular focus on how to align annual brand plans with digital channels and how this interacts with traditional sales channels. Find techniques to enrich sales channels
Improve the visibility of data for sales reps and evaluate true contact points outside of traditional CLM
Develop best practices across business units, applying the appropriate bespoke nature of CRM and measurement techniques
Appraise the use of digital sales aids: how to successfully collect and aggregate data from reps, and utilise reps as facilitators across channels
Leverage user-generated content to develop innovative and engaging marketing content for your customers
Discern how the new Apple Healthbook will impact interfacing and the development of advanced health apps
Discuss how the new FDA social media guidance can be interpreted for forward-thinking marketers and how it impacts global marketing strategies
Understand how to effectively integrate and utilise predictive analytics techniques and predictive modeling
Define core competencies and a company road map for digital transformation in line with your specific organisational business objectives:
Improving the digital foundation and your customers’ experiences
Expanding core processes and tools for digital services
Defining capabilities and setting the standard for a world-class digital function - Useful Links
- Reference link 1
- About Organiser
- ExL Events
- E: jedwards@exlpharma.com
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