Event Details
- Conference
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This event has been completed
Marketing Politics - April 07, 2015
- Hyatt Regency Washington on Capitol Hill
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Washington, DC, United States
- Introduction
- In the 2015 edition of Mediapost’s Marketing Politics we focus on the key decision points political marketers will encounter in the coming election about how best to deploy the big data and nano-focused targeting technology that will power what may be the first digitally-powered election of our time.
We will explore:
How did and will digital investments prove their ROI for campaigns compared to other channels?
How will 2016 campaign budgets accommodate data and digital ad projects?
Making the data matter. Best uses for the voter profiles and prioritizing data-driven projects.
Bridging the messaging gap: customizing content as precisely as the data and targeting parse the voter base
Leveraging digital to achieve the ultimate KPI – impacting turnout
Thinking beyond 2016 and the challenge of activating digital native Millennials - Useful Links
- Reference link 1
- About Organiser
- Mediapost
- E: jon@mediapost.com
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