Event Details
- Summit
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This event has been completed
Programmatic & RTB Insider Summit - March 22, 2015 - March 25, 2015
- Omni Scottsdale Resort & Spa at Montelucia
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Scottsdale, Arizona, United States
- Introduction
- We will explore how advanced targeting and media bidding and buying technologies are moving beyond performance and into branding campaigns, premium inventory, video, mobile and TV. The big questions for the industry involve whether these technologies are ready for such ambitious expansion and how media buyers and planners integrate the channels to find true efficiency and transparency? How do the familiar challenges of programmatic – transparency, quality, branding vs. performance, accountability – play out on new channels?
- Useful Links
- Reference link 1
- About Organiser
- MediaPost
- E: jon@mediapost.com
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