Event Details
- Conference
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This event has been completed
OMMA Programmatic Display - May 20, 2015
- IWNY HQ - Metropolitan Pavilion, NYC
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New York, United States
- Introduction
- At OMMA Programmatic Display at Internet Week we explore how the discipline is finding this new maturity. How is programmatic driving deeper, earlier, more tactically into the larger plan? In the absence of perfect models for attribution, how are planners crafting models that get us closer? And when it comes to penetrating quality inventory, how can private exchanges get past the technical and human speed bumps that have slowed their growth? And is the latest push towards “programmatic native” advertising really “native?”
What To Expect
Listen to leaders in the online marketing industry give keynotes, research presentations, and discuss the benefits, challenges, and future of Programmatic.
Discover when to use Programmatic campaigns, where humans fit into the picture, how to balance premium display and Real-time buying strategies, and the impact this has on the market for buying and selling inventory.
A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.
Gain an all-around deeper understanding on the complex subject of Programmatic ad buying and placement in order to make the most of all of the opportunities at your disposal. - Useful Links
- Reference link 1
- About Organiser
- MediaPost
- E: stevesmith@mediapost.com
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