Event Details
- Summit
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This event has been completed
Automotive Customer Centricity Summit - November 19, 2015 - November 20, 2015
- NH Collection Berlin Friedrichstrasse Hotel
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Berlin, Germany
- Introduction
- This premier B2B event will enable the participants to learn about the most advanced techniques and tools through which they can assess their portfolios and development potential along with strategies on preventing potential risks. This Summit will be focusing on: Intelligent CRM, customer-centric marketing, Personalized customer experience, the brain as an algorithm, create a customer orientated touchpoint in an car dealership, personalization, consumer connectivity and what does the future holds? The industry’s view of the auto industry in 2025.
Key Practical Points of the Summit:
Personalization of customer experience in Automotive Industry
Significant impact of constant consumer connectivity – vehicle as a connected device
The growth of Technology – IoT, Big Data and role of analytics in businesses processes
Increasing marketing performance driven by technology and consumer demand
Building lifetime customer experience across a diverse set of channels
How to build intelligent interactions? – Role of effective collaborations, external and internal partnerships that maximize customer value
Intelligent CRM, Placing the customer at the center of the strategy
Customer engagement tools in fast changing environment
How to simplify and improve the customer experience? - Useful Links
- Reference link 1
- About Organiser
- Vonlanthen Group
- E: info@vonlanthengroup.com
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