Event Details
- Summit
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This event has been completed
iMedia Brand Summit - February 21, 2016 - February 24, 2016
- Omni Amelia Island Plantation Resort
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Florida, United States
- Introduction
- Media and technology options continue to proliferate. How are brands supposed to keep up with emerging opportunities, much less understand which publishers, channels, and technologies are truly contributing to the bottom line? And how do we weave all the new opportunities into our ever-important attribution and path-to-purchase models? Join us to hear top brands and media insiders tell us which secret (and hidden-in-plain-sight) tools and strategies are making the biggest impact on their campaigns. And learn how to keep your digital ducks in an effective row.
Topics covered will include:
Project management: from conception to measurement
How to bust the traditional model
Integrating computational functions
The delicate balance between personalization and privacy
eCommerce: Connecting the digital and physical worlds
How to leverage customer data
Case studies and discussions on failure
From mobile to desktop and back: Measuring across devices
How to efficiently acquire app installs
Delivering a consistent message across platforms
Finding, identifying, and retaining talent Corporate social responsibility
Ad fraud, Ad blocking; What's hype and what is real?
- Useful Links
- Reference link 1
- About Organiser
- iMediaConnection
- E: oscar@imediaconnection.com
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