Event Details
- Forum
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This event has been completed
Online Business Intelligence for the Consumer Market - October 18, 2011
- Rydges World Square
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Sydney, Australia
- Introduction
- Consumers are inundated with advertising and marketing. Almost everywhere they look, they can see ads for various different products and services, all of which are claiming to be beneficial to their everyday lives. And whether it be through online marketing tools or more “traditional” methods, companies are scrambling to get higher sales and business successes, using what they can to better reach their target markets.
Implementing social media into an organisation’s marketing strategy is all good and well. But how can it be monitored and analysed for the organisation’s future marketing endeavours and decision-making? And what are the challenges faced by those that are specifically targeting consumers?
Come to this event and learn how your organisation can get ahead of the competition when it comes to really utilising the Internet and online world for advantageous marketing and intelligence strategies.
The forum will give you the chance to hear about:
1. How your organisation can confront the challenges involved in using online analytics
2. Developing a marketing and intelligence strategy that includes social media
3. Deciding what tools are best for your organisation
4. How to really use analysis tools for future direction and decision-making
- Useful Links
- Reference link 1
- About Organiser
- Ark Group Australia
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